Having a business card is one of the most important marketing tools you can use to build your business. Business cards can speak volumes about who you are and the service you offer.
Here are some powerful networking tips for using business cards…
Always have your business cards with you:
Expect opportunities everywhere you go… in the grocery store checkout line, at the bank, walk in the park, etc.
Use proper business card etiquette:
Whenever you give a business card, ask for a business card. It’s almost like a paper handshake. When given a business card, don’t just take it and place it in your pocket. Take a minute to look at their card and acknowledge them. You might see something that could spark a topic of discussion. Write comments on the card such as date, location and common points of interest. These comments will prove valuable when following up with that person. This also demonstrates a sincere interest in the other person. After a brief discussion, then place their business card in your purse or wallet. This lets them know they reside in a special place.
Always give two business cards, they may know of someone who could also be interested. Say, “Here is an extra card just in case you know of someone that might be interested.” Give business cards out to everyone, including family and friends.
Ask for referrals:
“Will you refer me to your friends and family?” You can build an incredibly successful network just from referrals!
Network with others who are likely to pass your cards out, make sure they always have a good supply of your cards. Reward them for referring you.
Where to start:
- Create a GotPrint.com or a moo.com account (We recommend these companies because I have found them to be the best quality, service, price, and turnaround time)
- If using GotPrint, Download the business card template. (you will need Adobe Photoshop to create this). Create your business card and submit your order.
Creating a business card tips:
- Clear Message: Your business card should clearly tell people what you do or offer.
- Contact Information: The most important part of your business card is the contact information. It is best to include your phone number with area code, email address, and website. Your clients or potential clients should have as many means as possible to contact you as possible.
- Font Size: Make sure the numbers and letters are easy to read.
- Brand yourself: Add a tagline, logo or symbol, even your picture on the card.
- Design: Keep it simple and clean, try not to put too much on the card.
- Color: Avoid using too much color. Sometimes black and white with a pop of color is nice.
- Gloss: Use gloss coating, if liquid is dropped on your card it’s safe!
- Details: Rounded corners and unique shapes are also fun. I love using circles.
- Ordering: In the beginning, place small orders just in case you made a mistake, you’ll be glad you didn’t order 500 or 1000!
You only have one chance to make a great first impression. Make sure you invest in the best business card design you can afford. The business card is your first impression and introduction to a client.
It is also good practice to have a brochure or rack card. Most people now have a rack card in addition to their business card. This way they can provide more information. A rack card fits in the same slot as a brochure and is more cost-effective. A rack card is similar to a brochure; however, it includes less information than a traditional tri-fold brochure because we use to have all of our info on the brochures before websites were invented. Be sure to include your website on your rack card so that potential clients can find the full information online.